This world premiere results from the close collaboration of an entire value chain from farm to fork brought together by Innovafeed. Players combined their know-how and expertise to provide consumers with a natural and sustainable poultry for which 100% of soybean oil present in their diet was replaced by insect oil.
The approach was explained to the consumers thanks to a dedicated marketing and labeling. Sales team in Auchan supermarkets were also specifically trained and received positive feedback from consumers curious to learn more about this initiative.
Feed formulator and farmer Nealia outlined that the replacement of soybean oil by Innovafeed’s insect oil had a positive impact on poultry growth, health and welfare.
Following the launch of this pioneering value chain, ODG Malvoisine filed a request to include insect oil within Label Rouge poultry specifications.
In December 2020, Innovafeed announced the launch of another world premiere thanks to a partnership with Le Porcilin to commercialise swine fed with Innovafeed’s insect oil in January 2021.