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Auchan, committed to a sustainable and natural aquaculture, becomes the first retailer to offer “insect fed” trout in their supermarkets

Available from the fish stalls, the “insect fed” trout is distributed in 52 Auchan stores in the North of France region with the objective of extending the initiative to all their supermarkets in France by the end of 2019.

In the context of a fast-growing world population and fish consumption increasing globally, aquaculture enables a reduction of pressure on wild fish stocks. This booming industry must, however, face a major challenge: the availability of natural and high-quality protein that meets the nutritional requirements for fish. Insects can be one of the solutions!

For several years, Auchan has been committed to a sustainable management of oceanic resources (the retailer stopped offering certain endangered fish species, in favor of the reproduction of other species…). The launch of this new « insect fed » trout is totally aligned with the brand’s overall strategy and promotes the development of a sustainable French aquaculture. Furthermore, this solution is 100% natural as trout partially feed on insects in the wild and they love it!

 

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